Hot tips for OurActionStation campaigners

Here are some of the practical things we’ve learned in working together for change - put together for the citizen campaigners using the OurActionStation community platform.

6 min readNov 28, 2019

Scroll down to find resources on setting up a petition, growing the petition, communication, using social media, attracting media, mobilising offline, meeting your MP, tips on strategy, delivering your petition and more.

About OurActionStation

The OurActionStation platform puts the power in your hands to run campaigns to make a difference in our communities for a fair and flourishing New Zealand Aotearoa.

✊ Go to: About OurActionStation

Setting up an OurActionStation petition

A petition can be an effective tactic to build a supporter base for a campaign. Here’s a few simple points and FAQ for setting up a petition:

🎯 Go to: Setting up an OurActionStation campaign and petition

Plotting a path for change

It’s possible to achieve a goal without a plan; passion and intuition can get us a long way. But an overview of where we’re going and how we expect to make change, will make it easier to work out what to do when things get stuck, and get others onboard with the campaign.

A campaign plan can be an ‘overview’ and as simple or as complex as you like. It can start by asking some simple questions:

  • What’s our vision of a better future?
  • What’s getting in the way, and how does it affect people?
  • What could be done differently to fix it? What’s our solution and how would that benefit people?
  • Who, or what organisation, has the power to do that?
  • Who can influence them? How do we get their attention and convince them to do that?

⚡️ Read more: Planning a campaign for change

Getting more signatures

You’ve started on your campaign journey, launched a petition and got the first wave of signatures. After a week it tends to level off — so how do you continue to build support without a feature on the front page of the NZ Herald?

The following guide has suggestions that will help you think of options.

🚀 Go to: Getting more signatures

Choosing tactics from the toolbox

A petition once launched can be a powerful launchpad for other tactics to build a campaign for change. The ‘tactics toolbox’ contains options and approaches that can be used in different ways, in any order, depending on the situation, issue, the barriers that need shifting, or opportunities to capture.

🧰 Opening the tactics toolbox

Communication and your campaign

During our campaign we’ll be emailing our supporters, posting on social media, reaching out to media, taking and sharing photos of our events, and having real conversations at the local market.

We’ll be repeating our messages in different ways to different audiences over and over. How do we tell our story in a way that persuades, motivates and engages people to get involved?

🔥 Go to: Communication and your campaign

Useful online tools for campaigners

A citizen campaigner often has to be a ‘jack of all trades’ and take on the roles of writer, designer, communications and IT! The following are websites that can help you when you and your team have these jobs to do.

💪 Go to: Useful tools for the online campaigner

How to deliver your petition to Parliament

Support for your petition is growing, you’ve gathered hundreds or thousands of signatures and the community is fired up. There is a crucial next step — delivering your petition. While petitions can target businesses, media organisations and local councillors, many are directed to our elected representatives at Parliament.

Read on to find out how to plan a successful petition delivery to Parliament, then use the Checklist to make sure you have everything in place — ready to deliver!

🤸🏽‍♂️ Read: How to deliver your petition to Parliament

Presenting to a Select Committee

If you present your petition to Parliament they are likely to give it to one of the select committees, the groups of politicians from different parties who discuss and seek advice on new laws, and review petitions from the public. The select committee may ask you to send a written submission and/or make an oral submission. After considering the petition and other evidence they will make a report and recommendation to Parliament.

The submission process is another opportunity in your campaign to talk with, update and invite contributions from your supporters and allies.

Written submissions can be both informative and engaging. MPs often have lots of facts and technical information and personal stories and perspectives from the people most affected are valuable for them.

🎯 Watch: Lauren talks to the Education Select Committee about her petition for consistent education around consent and healthy relationships in high schools

🎯 Check out: The ActionStation community’s submission to the Environment Select Committee to protect the Haast Tokeka Kiwi

Recommended campaigner resource sites

This campaign tips page is being regularly updated, come back occasionally to check out more resources! In the meantime here is a list of the ActionStation campaign team’s fave resource sites.

💚 The Workshop — a New Zealand agency that researches, trains and provides guides on ways of communicating that will change the conversation and build support for solutions that work.

💚 trainings — An accessible site with many training resources with a climate focus

💚 Plan to win — An Australian-based training organisation

💚 Mobilisation Lab — Social change network with resources and newsletter

💚 Blueprints for Change — Co-created guides for campaigners by campaigners

💚 Australian Progress — is an Australian based organisation that provides training and upskilling courses for social change makers. Many of their trainings are run online and open to participants from Aotearoa. They also have occasionally run trainings here in partnership local organisations under the banner Aotearoa Advocacy.

💚 Beautiful Trouble — ‘A toolbox for revolution’; strategic tools and trainings

💚 Waging nonviolence — News about justice and peace movements around the globe.

💚 Ruckus — Strategy guide for campaigns and actions

💚 Stories for Advocacy — An engaging toolkit for using stories in advocacy campaigns

OurActionStation makes it possible and easy for each of us to be part of creating the changes we want to see.

Chip in to sustain this people-powered community campaign platform.

If you have feedback on making these resources better, or queries about using the OurActionStation platform reach out to us at!

Recommended posts from the ActionStation blog

🎆 Nine ways signing that online petition makes a difference

Have you ever wondered if signing that petition ever makes a difference?

🎆 How did the Kiwi Bottle Drive team win a bottle refund scheme?

A community solution to cleaning up our plastic problem

🎆 How to run a kick-ass campaign to save your local specialist mental health service

Zoe Palmer was horrified to hear that a specialist service that helps Nelson youth in times of crisis is being merged into the adult service. So she did something about it.

🎆 How Lauren and Ruby won government funding for education around consent and healthy relationships

Lauren and Ruby are two teenagers who ran a campaign that won millions of dollars of funding for better sex education around consent in high schools.

🎆 From #LetUsFinish — to #WeWillFinish!

#LetUsFinish was one of the big successful outcomes of 2018 — Kera and her fellow students won an extension to the limit on loans and guaranteed more doctors will enter into our communities. This is how they did it.

🎆 How Millan stopped a water bottling factory

Millan Ruka and his hapū were facing an uphill battle to regain control of Porotī Springs. Using the OurActionStation platform Millan mobilised over 800 ActionStation members to turn things around.




Community campaigning organisation bringing people together to act in powerful and coordinated ways to create a fair and flourishing Aotearoa for all.